In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK.
Live campaigns, however, will have “certain limitations.”
The memo notes that while TikTok has reinforced its infrastructure to minimize disruptions, it still anticipates “temporary service instability that may affect advertising in the U.S.”
The update follows TikTok’s abrupt return after being shut down in the U.S. for over 12 hours late last night. This morning, the company said it was working to restore service and thanked President-elect Donald Trump for “providing the necessary clarity and assurance to our service providers that they will face no penalties providing TikTok to over 170 million Americans and allowing over 7 million small businesses to thrive.”
TikTok’s revival came shortly after Trump announced plans to issue an executive order to stall the federal ban on the app.
Meanwhile, TikTok representatives previously told advertisers that all U.S. ad campaigns will be automatically paused starting January 19 in light of the ban.
Read TikTok’s message to advertisers here:
“We’re excited to let you know that as of today, TikTok will become available for the majority of U.S. users. Over the course of Sunday, ad campaigns that include U.S. audiences will resume operating and delivering ads to U.S.-based users, although LIVE campaigns will have certain limitations.
Although we’ve reinforced our infrastructure to minimize disruptions, we anticipate some temporary service instability that may affect advertising in the U.S.
We’re here to guide you.”
Users of the app are now seeing a welcome back message.
However, the app is still not available in Google Play and Apple App stores.
